TROJAN EVENT ACTIVATIONS
Trojan sponsors various events each year where the goal is to connect the important message about practicing responsible and safe sex to fun and entertaining venues. These events are designed to engage young people in relevant and memorable ways. Each event focuses on a new product that Trojan is introducing, and highlights its benefits through games, footprint artwork and giveaways.
In 2014, Trojan launched Double Ecstasy, a condom designed for optimal pleasure for both partners. To help support the launch, the "Trojan Oasis" was created at Spring Break 2014 in Panama City Beach, FL. The Oasis was designed to be a comfortable, inviting and immediately recognizable destination that would become the hot spot where spring breakers could hang out with their friends and meet new people. All games and seating were designed to encourage interaction with others, and ice-breaker pillows were placed around the footprint to enhance conversations. The standout of the Trojan footprint was a 30-foot-tall Trojan Landmark that served as a beacon and could be seen from the other end of the beach.
Later in 2014, Trojan brought a smaller version of the Trojan Oasis to 20 Vans Warped Tour locations around the country. The highlight of each event was the raffle for the custom-designed Trojan Double Ecstasy skateboard decks. The custom skateboard design was produced via a partnership with the well-known company, Chapman Skateboards.
Skateboard design created in partnership with Keith Nonnon
Since the dawn of time, men and women have competed to impress one another. In 2015, Trojan presented the next great chapter in the never-ending battle of the sexes. The Trojan Studded BareSkin Games, featuring a 30-foot studded climbing wall, were the first official Spring Break Games where men and women would compete for prizes and glory.
The Trojan version of an Olympic stadium featured a giant faux-fire torch and a Greco-Roman style entrance flanked with columns and a large-scale Trojan Games logo. A 30-foot-tall "studded" climbing wall served as the Trojan landmark, featuring a Trojan-branded Greco-Roman style column that could be seen from down the beach.
Everyday, Trojan hosted a series of simple and fun competitions that spring breakers could participate in for their personal honor and honor for their respective schools. All event games and prizes were designed to highlight the thin and studded features of the new Trojan Studded BareSkin Condom. Each day, 1st, 2nd and 3rd place winners were crowned on the winners podium in the center of the footprint.
In addition to promoting Trojan Studded BareSkin, we were also tasked with finding a way to promote Trojan's new app, Show Me Yours, a game similar to the popular, Cards Against Humanity. We accomplished this by bringing the app to life with an oversized set of cards, and creating an interactive experience within our footprint.
