The Zoo children's Boutique

"For Your Little Animals"

THE ZOO is a conceptual idea for a unique, specialized children's boutique, selling baby and toddler clothes and accessories. What adds to the boutique's uniqueness is the simplified packaging and display materials, all of which utilize a small set of custom, lovable animal illustrations.

TARGET MARKET
Mothers who have young children or who are expecting, and shoppers who are looking for the perfect baby gift. The target appreciates an easy and enjoyable shopping experience.

PLACE IN CURRENT MARKET
Premium to Low Luxury: Somewhat pricier than your typical Babies "R" Us items, but still affordable for those who value quality and their in-store shopping experience. 

WHY IT WOULD WORK
Quality children's and baby boutiques are hard to come by. The ones that do exist are not unique in their packaging or branding and most fail to add that "special touch" and quality to their products. Mainstream stores are flooded with an over-abundance of items that become overwhelming for shoppers. The inventory is thrown all over the place, and the packaging typically does not match the quality or price of the items being sold. THE ZOO would combine simplified, fun packaging with a curated collection of inventory and a more enjoyable shopping experience.

- animal illustrations created in collaboration with Michael LaBelle, SCAD -