L'il Critters Instagram Launch

Our team was tasked with launching the L'il Critters Gummy Vitamins' Instagram account. This initiative involved the creation of content buckets, a style, look and feel, and the development of the creative through the use of still imagery and video. We commissioned an actual child to draw the content for our "L'il Creations" bucket. We paid them in Goldfish.

 

L'il Critters. Big Victories. #NutritionGoals #LilMVP #LilCritters

Little red wagon. Big fruit flavor. #LilCreations #LilCritters

Launch a lifetime of healthy habits with L'il Critters Gummy Vitamins. #HealthyIsntHard #LilCreations #LilCritters

Bounce-worthy nutrition for your L'il Critters. #LilCreations #LilCritters

See what all the buzz is about. L'il Critters Fruit n' Honey is now available at Walmart! #LilCritters "FruitnHoney #BuzzWorthyNutrition

Kids love taking their L'il Critters Gummy Vitamins. But don't just take our word for it... #LilCritics #LilCritters

Jump-start playtime with L'il Critters Gummy Vitamins. #LilCreations #LilCritters

Swing into playtime with L'il Critters Gummy Vitamins. #LilCreations #LilCritters